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Coty To Develop Fragrance for Candy Company

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By: TOM BRANNA

Editor

Coty Inc., is entering into a license agreement with the internationally-known and celebrity-favored candy company, Chupa Chups S.A., to develop and market fragrance and cosmetics with the Chupa Chups brand.Both the product line and marketing strategy will reflect the irreverent, non-conformist image of Chupa Chups-the world leader brand in lollipops-whose unconventional candies have attracted a growing following of celebrities and personalities around the world. Coty projects that the products,...

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